Welcome to Field Notes

At TRUE NORTH Holistic Business Strategy, we believe in creating meaningful work, challenging conventional thinking, and supporting hospitality entrepreneurs and teams through a more holistic lens.

Field Notes was created from that belief, a free space to share ideas, observations, struggles and lessons learned firsthand in the field.

Here, you'll find original insights, practical takeaways, and fresh perspectives on the interconnected forces shaping hospitality: people, culture, experience, wellness, community, and everything in between.

There’s no set schedule for these posts and that feels fitting. We'll share when inspiration strikes and meaningful lessons emerge.

Our hope is to spark thoughtful conversations, challenge assumptions, and celebrate the powerful role hospitality plays in the lives it touches.

Welcome. We're glad you're here. Stay tuned for our first post.